Client Name: In-N-Out

Demand: In-N-Out plans a big promotion campaign in conjunction with the 2028 Olympics in Los Angeles. Develop a campaign for the United States market where their products are available. They are looking to tap into being the ultimate California burger experience.

Campaign: Invite famous Olympic Athletes to participate in the campaign. In-N-Out would come with their signature combos. Consumers are able to celebrate the victory and support their teams by sharing those champion combos. The campaign would also demonstrate the genuine California tradition - enjoying the In-N-Out burgers. It would target sports fans, Olympic enthusiasts, and international/ domestic travelers.

Big Idea: Play like a champion, eat like a champion.